Email Connect by Covlor®

✨ Features

Email Connect brings a full-featured email marketing platform directly into your WordPress dashboard — no third-party SaaS subscription required.

📦 Installation

Method 1 — WordPress Admin (Recommended)

1. Download email-connect-by-covlor.zip from app.covlor.uk/dashboard.
2. Go to WordPress Admin → Plugins → Add New → Upload Plugin.
3. Choose the ZIP file and click Install Now.
4. Click Activate Plugin.

Method 2 — FTP / Manual

1. Unzip email-connect-by-covlor.zip.
2. Upload the email-connect-covlor/ folder to /wp-content/plugins/ on your server.
3. Go to WordPress Admin → Plugins and activate Email Connect by Covlor®.

Post-Activation Setup

After activation the plugin automatically:

• Creates the required database tables for subscribers, campaigns, analytics, and automation logs.
• Registers default settings and rewrite rules.
• Adds an Email Connect menu item to your WordPress admin sidebar.
• Schedules background cron jobs for sending queues and analytics aggregation.

👥 Subscribers

Navigate to Admin → Email Connect → Subscribers. This is your complete contact database.

Importing Subscribers

1. Go to Subscribers → Import.
2. Upload a CSV file with at minimum an email column. Additional columns map to custom fields.
3. Map CSV columns to subscriber fields in the column-mapping step.
4. Choose whether to update existing subscribers or skip duplicates.
5. Click Import — large files are processed in the background via WP-Cron.

Exporting Subscribers

Go to Subscribers → Export, apply any filters (list, status, tags, date range), and download a CSV. The export respects your current segment/filter selection.

📧 Campaigns

Navigate to Admin → Email Connect → Campaigns. A campaign is a one-time broadcast or a scheduled send to a list or segment.

Creating a Campaign

1. Click New Campaign.
2. Enter a campaign name, subject line, and preview text.
3. Select the recipient list or dynamic segment.
4. Choose a template or start from scratch in the visual builder.
5. Preview on desktop and mobile, then Send Now or Schedule.

🎨 Email Templates

Navigate to Admin → Email Connect → Templates. Templates are reusable email designs built with the visual block editor.

Three starter templates are included out of the box:

• Default — Clean, multi-section layout suitable for newsletters.
• Minimal — Plain text-style with a single content column — great for personal/transactional emails.
• Promotional — Bold hero image, CTA button, and product grid — ideal for sales emails.

Block Types

Merge Tags

Use merge tags anywhere in your template to personalise content:

{{subscriber.first_name}}     – Subscriber's first name
{{subscriber.email}}          – Email address
{{subscriber.last_name}}      – Last name
{{unsubscribe_url}}           – One-click unsubscribe link (required by law)
{{preference_centre_url}}     – Link to subscriber preference centre
{{site_name}}                 – Your WordPress site name
{{campaign.subject}}          – The campaign subject line

📝 Lead Capture Forms

Navigate to Admin → Email Connect → Forms. Create embeddable opt-in forms with no coding required.

Form Types

• Inline — Embed anywhere via shortcode [email_connect_form id="X"] or the block editor widget.
• Popup — Triggered by time on page, scroll depth, or exit intent.

Form Fields

Add any combination of: Email (required), First Name, Last Name, Phone, and any custom fields defined under Settings. Each field supports a placeholder, label, and required toggle.

⚡ Automations

Navigate to Admin → Email Connect → Automations. Build visual multi-step workflows that send emails automatically based on triggers.

Trigger Events

Automation Steps

• Wait — Delay by hours, days, or until a specific time of day.
• Send Email — Dispatch a specific template to the subscriber.
• Add Tag / Remove Tag — Modify subscriber tags for further segmentation.
• Move to List — Transfer the subscriber to a different list.
• Conditional Split — Branch the workflow based on subscriber properties or behaviour.
• Webhook — POST subscriber data to an external URL at any step.

📊 Analytics

Navigate to Admin → Email Connect → Analytics. All metrics are tracked per campaign and rolled up to a list-level overview.

🧪 A/B Testing

Navigate to Admin → Email Connect → Campaigns → New A/B Test. A/B tests split your audience evenly and automatically send the winning variant after a set evaluation period.

What You Can Test

• Subject Line — Test two different subject lines (most common).
• From Name — Test a personal name vs. a brand name.
• Send Time — Test morning vs. evening delivery.
• Email Content — Test two completely different templates or CTAs.

🎯 Segmentation

Navigate to Admin → Email Connect → Subscribers → Segments. Segments are dynamic — they update automatically as subscriber data changes.

Segment Conditions

📬 Sending Providers

Navigate to Admin → Email Connect → Settings → Sending. Configure one or more providers — Email Connect will use the active provider for all outgoing email.

🔌 Integrations

🔗 Webhooks

Navigate to Admin → Email Connect → Settings → Webhooks. Register a URL to receive real-time POST notifications for subscriber lifecycle events.

Webhook Events

subscriber.subscribed
subscriber.unsubscribed
subscriber.bounced
campaign.opened
campaign.clicked
campaign.sent

Payload Example

{
  "event": "subscriber.subscribed",
  "timestamp": "2026-05-01T14:32:00Z",
  "subscriber": {
    "id": 142,
    "email": "hello@example.com",
    "first_name": "Jane",
    "tags": ["newsletter", "trial"],
    "source": "popup-form"
  }
}

🔌 REST API

Base URL: https://yoursite.com/wp-json/email-connect/v1/

All endpoints require authentication (manage_options capability). Include the X-WP-Nonce header with a valid nonce generated via wp_create_nonce('wp_rest').

Example — Add a Subscriber

curl -X POST \
  -H "X-WP-Nonce: YOUR_NONCE" \
  -H "Content-Type: application/json" \
  -d '{"email":"jane@example.com","first_name":"Jane","tags":["newsletter"]}' \
  https://yoursite.com/wp-json/email-connect/v1/subscribers

Response:

{
  "id": 142,
  "email": "jane@example.com",
  "status": "subscribed",
  "first_name": "Jane",
  "tags": ["newsletter"],
  "created_at": "2026-05-01T14:32:00Z"
}

⚙️ Settings

Navigate to Admin → Email Connect → Settings.

💳 Billing & License

Activating Your License

1. Purchase at covlor.uk/plugins/email-connect/ — you'll receive a license key by email.
2. In WordPress Admin, go to Email Connect → Billing.
3. Paste your CVLR-XXXX-XXXX-XXXX key and click Activate License.
4. A green checkmark confirms successful activation ✓

📞 Support

Need help? We're here for you.

• Email: hello@covlor.uk — we aim to respond within 24 hours.
• License portal: app.covlor.uk/dashboard/licenses
• Documentation: covlor.uk/plugins/email-connect/